Yes, Instagram unveiled a new feature called Reels in August 2020, which allows users to create short, 15-second videos set to music, similar to the popular social media app TikTok. With Reels, users can add music, special effects, and filters to their videos, as well as share them on their Instagram profiles and in the app's Explore section.
Reels has many of the same features as TikTok, including a music library with popular songs, a countdown timer, and the ability to adjust the speed of videos. However, there are some differences between the two platforms, such as Reels' 15-second time limit compared to TikTok's 60-second limit.
Instagram has been pushing Reels as a new way for users to express themselves and connect with others on the platform. With TikTok's growing popularity, Instagram's launch of Reels is seen as a way for the company to compete with the fast-growing social media app and attract younger users who are drawn to short-form video content.
